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Are you thinking about experimentation too narrowly?
In our recent study of experimentation programs, we interviewed program leaders at 42 different companies to learn how they are defining and applying experimentation. Surprisingly they answered with...
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SEO and CRO: A symbiotic relationship for growth
Contents: SEO and User Intent Mixed Methods Experimentation: CRO and UX Research CRO and SEO Concerns with SEO and CRO – What do we need to be aware of? So how should SEO and CRO work together?...
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A/B Testing During Black Friday Promotions
Testing during the holidays – BJ Fogg Model Black Friday, and its counterpart Cyber Monday, are some of the largest consumer transaction days for the American economy. Shoppers come out in droves to...
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Does McDonald’s homepage McDeliver?
Introduction We use our Levers Framework to perform a heuristic analysis on the fast food giant’s US homepage. As part of our Levers Framework White Paper release, we wanted to show you how powerful...
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Is Goodyear’s UX as effective as its tires?
Introduction Goodyear is one of the world’s largest tire companies – as part of our Levers Framework teardown series, we ran a heuristic analysis on their ‘Roll’ service page to highlight the power of...
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Conversion gets certified as a Great Place to Work®
Conversion gets certified as a Great Place to Work®, demonstrating commitment to team well-being and innovation. Conversion, a leading organization specializing in evidence-based decisions through A/B...
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Spotlight: Kevin Turchyn on how Whirlpool Corporation relentlessly tests key...
Whirlpool Corporation is a world leader in the appliance industry, bringing its users a cutting edge digital experience with the help of a robust experimentation program. We sat down with Kevin...
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5 experimentation industry predictions for 2024
As we begin rolling out our plans for 2024, we’ve been doing a lot of thinking about what’s likely to come next for the CRO/experimentation industry. Will AI finally make true 1-to-1 personalization...
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Confidence AI: the next generation of A/B test prioritization
Most experimentation teams have far more test ideas than they could ever conceivably launch. This creates a problem: How do we decide, in as objective a manner as possible, which tests to prioritize in...
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Exploration vs. Exploitation: How to balance short-term results with...
In 2023, pretty much every functional experimentation team understands the importance of iteration: You run a test; You analyze the results to work out why the test did or didn’t work; You build...
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